
Directed by Richie Kulchar
DoP Ben Boyd
We partnered with Flexfit to produce a performance-driven video starring UFC legend Robbie Lawler. Centered around the Flexfit 110®, the project highlights its adjustable comfort, secure fit, and breathable mesh.
The result is a set of polished video assets that showcase Flexfit’s commitment to innovation, style, and everyday performance, all while demonstrating how a well-crafted brand video can elevate audience engagement.
Filmed on location at Robbie's gym Kill Cliff FC in Miami, Florida.